Web design services have witnessed an immense growth over the years with the upspring of new businesses competing for market shares and extensive visibility. The web design industry has experienced 6.1% growth while the number of new businesses has grown by 4.4%. Inadvertently, the web design industry has achieved a revenue of $34 billion as of 2018. This evidently shows that web design is at an all time high and businesses are leveraging this technology to promote their goods and services.
The only bottle neck is this: with all the hundreds and thousands of web design companies out there, which one is right for you and how can you sieve through the entire technical nuances to pick out the service provider that can give your business the best online image?
Here are steps to choosing the right web design company:
Have a clear vision of what you want
Web companies are usually made up of a bunch of tech geniuses that can not only provides web design services but can paint quite a picture of what they think you want and convincing you that this is what’s best for you. Here’s the problem with that idea- it may not fall in line with your business goal, it can become too techy for your target audience and instead repel traffic. It may become too focused on the bells and whistles and Google search engines may not easily pick up SEO as designs are not within their best practices
A great first step would be to map out what goals you are trying to achieve with your website. This would allow you pick out the best options in terms of looks, feel, design, color, images, buttons, add-ons, in-bound and out-bound links, videos, and others.
Outline necessary objectives to improve customer experience
Your business and your brand are represented globally by your website, so whatever clients perceive on their first click is the impression they have of your business. This is why you must make the right choice in choosing a web design company. A few necessary objectives that your ideal web design company must be able to meet are as follows:
- Simplicity – Must be specific and extremely easy to navigate. This mean legible typefaces, mild graphics, and few colors.
- Navigation – Intuitive and easy navigation is crucial. It should also be consistent.
- Responsiveness – Your website must be accessible on various devices such as mobile phones, tablets, PCs and others, as most people operate with these devices.
- User-centric – Your web design must be conventional in order to support SEO and must created with customer experience and usability in mind.
Do your research
Every company has records of experience, a history, reviews by clients or employees, track record of accomplishments, important clients that they have worked for and other relevant data that make them a solid brand. Methodologies and approaches differ from one company to the other. Customer services as well as communication strategies are all signals to use in decision making.
Understand the extent of their services
Web design has many facets to it and sometimes web design companies are specific about what services they provide and what services they either outsource or do not provide. It is therefore imperative to fully understand the extent of service that you are subscribing for. Aspects and features of web design may include:
- Design and layout
- HTML and CSS coding for frontend and backend management
- Web hosting and domain subscription
- Social media management
- CRM management systems
- Content management systems (CMS)
- Blog management for lead generation and traffic
Value of service
This is obviously a very important part of the plan. We all want the best for our business and this may sometimes be a bit expensive. You may decide to go for agents or individuals to cut cost – however, long term benefits, return on investment, continuity, warranties, maintenance, and all other factors should be put into consideration. Once comparisons have been made you can confidently pick the web design company that can provide your brand with the best website at a reasonable cost.